CCPA

The California Consumer Privacy Act (CCPA) defines a consumer as “a natural person who is a California resident.” The law applies globally to any organization that conducts business in California or processes the personal information of California residents.

The CCPA strengthens consumer rights by requiring businesses to be transparent about how they collect, share, and use personal data. Many of its requirements overlap with the General Data Protection Regulation (GDPR), meaning organizations that are GDPR-compliant are already well-positioned to adapt to CCPA obligations.

Although CCPA is the first comprehensive state-level privacy law in the United States, it is widely seen as the foundation for broader U.S. privacy legislation in the future.

The LoginRadius Customer Identity and Access Management (CIAM) Platform enables organizations to embed customer consent, data access, and control throughout the customer journey. LoginRadius is fully CCPA compliant, ensuring businesses can meet these regulatory requirements with confidence.