IBM Silverpop + LoginRadius
Silverpop is an email marketing service provider. Through a LoginRadius integration, you can feed your customer profile data directly into Silverpop and build mailing lists in real-time.
Example Use Cases
Example 1
- Implement the LoginRadius Identity Platform on your websites.
- Collect customer profile data each time your customer registers or logs into your websites.
- The LoginRadius Identity Platform will centralize your enterprise analytics from all of your websites and send this data directly to Silverpop.
- This data is automatically converted into individual lead profiles for each of your customers.
- Within Silverpop, you can manage all of your customers in one central location.
Example 2
- Implement the LoginRadius Identity Platform on your Silverpop landing pages.
- Through the use of this registration system, your customer gains access to resources such as ebooks, demo sign-ups, and tutorials.
- Customer’s profile data is collected and each one automatically converts into a Silverpop lead.
