2024 Consumer Digital Identity Trends Report

Discover how consumer preferences have
evolved over the years and the key trends
businesses should consider when shaping
their login experiences.

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We analyzed over 1.17 billion consumers on
our identity platform and mapped how
authentication demands are changing.

What’s inside?

Check out this report for an inside scoop on the latest global consumer identity trends in 2024. Learn how consumers are navigating digital identities as we break down their behavior trends and lifecycle in detail.

Key Highlights

  • How is consumer behavior changing?
  • Which authentication method gets the highest return rate?
  • Which age group is dominating the social media platforms in 2024?
  • The adoption of passwordless login over the years.
  • The benchmark for assessing the reliability of identity systems.
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Key Takeaways From The Consumer Digital Identity
Trends Report 2024

What percentage of consumers actually retrieve passwords?
What percentage of consumers prefer to use passwordless login?
Which authentication method gets the highest return rate?
How do login preferences change according to age?
How do social login preferences differ across North America?

Today, consumers want their interactions to be quick, smooth, and hassle-free,
no matter where or what device they’re using. This is especially true when it
comes to the ”login experience”—it’s a make-or-break point of your relationship
with customers.

Our annual consumer report has been helping businesses understand how consumer preferences are evolving every year and the key trends they should
factor in when shaping their login experience.

Rakesh Soni
Founder & CEO
LoginRadius

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