Personalizing the Entertainment Experience for A+E Networks
LoginRadius powers seamless authentication for A+E Networks’ viewers, ensuring secure and personalized entertainment experiences.
About
A+E Networks, a joint venture of Disney-ABC Television Group and Hearst, is an innovative global content company comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, and The HISTORY® Channel. Their content reaches more than 414 million households in 200 territories, in 40 languages, and across the entire multiplatform ecosystem. Their success is rooted in their commitment to being great listeners, innovators, and idea movers specializing in the human experience.
Tapan Shah, VP of Digital Media Technology, A+E, was looking for an innovative consumer identity provider that could adapt to the constantly evolving privacy regulations and user behavior around logging in on their digital and streaming properties.
“We now have a definition of active users against users who were dormant for years. Earlier, several times a year, we had to prune all data to remove inactive accounts, which was less than ideal. With LoginRadius’ active user model, that headache has been eliminated,” said Tapan Shah.
Challenges
Why Did They Choose LoginRadius?
A+E was seeking a login tech company with strong acumen– above all– across innovation, data cleanliness, and excellent customer support.
Platform Selection Process
After an extensive evaluation process, carefully assessing multiple providers, and engaging in discussions with several, Shah and his team found LoginRadius to be their most favorable option.
What sets LoginRadius apart is its comprehensive range of features, which includes a user-friendly dashboard, powerful APIs, seamless integrations, and competitive pricing. Additionally, the willingness of the LoginRadius team to collaborate on execution was a significant factor.
Implementation
Seamless Registration & Login
A+E realized they needed a seamless authentication solution to enhance their viewers’ registration and login experience. We helped them achieve this objective by offering them the option to choose between traditional password authentication and passwordless methods.
The entertainment giant leveraged LoginRadius’ fully managed and customizable Registration feature, which allowed them to create custom fields and interfaces based on their requirements.
User Security
A+E knew its viewers took the security and privacy of their data seriously. The media powerhouse leverages our platform to assure viewers that their data is stored securely and comply with global privacy regulations.
Access Management
A+E wanted to simplify the process of accessing its different platforms with multiple credentials. We unified their viewers’ journey by implementing Single Sign-On (SSO), which eventually led to additional benefits:
- Simplified authentication journey.
- Reduced risk of data breaches.
Result
A Streamlined Payment Model
One notable benefit of adopting LoginRadius was that they could switch to a usage-based pricing model, eliminating the need to pay for dormant user accounts. This change streamlined their payment structure and relieved them from managing inactive accounts.
Compliance and Security Enhancements
A+E can now easily comply with data privacy regulations, simplifying additional processes like user data deletion. Our compliance management platform ensured their adherence to CCPA, GDPR, and other evolving regulations. We also covered modern security standards and implemented threat mitigation practices, including protection against phishing and credential-stuffing attacks.
Proactive Feedback and Customer Intelligence
A+E highly appreciated our proactive feedback regarding API usage and security metrics. They also utilized our customer intelligence feature, which provides automated reporting capabilities to track key performance indicators and user growth.
Future Integration Strategy
A+E plans to integrate LoginRadius with its other compliance platform to enhance compliance management. By leveraging LoginRadius’ user identity data, they aim to fulfill data subject rights requests and comply with evolving regulations.
How Did We Do It?
LoginRadius has significantly improved A+E Networks’ growing consumer base’s user identity management, compliance, and security. Our seamless implementation process, robust features, and proactive support have positioned LoginRadius as their trusted partner in this journey.