Customer Identity: Your Cruise Brand’s Next Big Innovation
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Every year, new and larger cruise palaces are designed to transport passengers to a world of adventure and delight that is otherwise inaccessible. Two-storey family suites with built-in slides. Brew pubs and teppanyaki. Laser tag and climbing walls. Glass walkways and dining rooms. And yet, when that frictionless customer experience is missing, passengers notice. The fantasy of being taken care of on a personalized vacation dissolves. In this e-book, we cover:
Highlights:
- What customers expect from their digital and onboard passenger experiences
- Challenges that cruise lines face in delivering and blending those experiences
- How a CIAM platform makes it easier to serve and delight your cruise passengers