CCPA 2.0 is Here. What’s Changing for Your Business?
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Let’s update your privacy landscape! The California Consumer Privacy Act (CCPA) of 2018 granted consumers unprecedented access to their data, and now, California is introducing a stricter law: the California Privacy Rights Act (CPRA). CPRA enhances consumer rights, including marketing opt-outs, bans on certain practices, and tools to control data collection and sales. This guide will help you understand CPRA, its impact on your organization, and how to prepare.
Highlights:
- What is CCPA 2.0?
- What are the key improvements planned for CPRA?
- What are the main differences between CPRA and CCPA?
- How should businesses prepare for CPRA?