Mapp + LoginRadius
Mapp is an enterprise email marketing service provider. Through a LoginRadius integration, you can feed your customer profile data directly into Mapp builds mailing lists in real-time.
Example Use Case
- Implement the LoginRadius Identity Platform on your websites.
- Collect customer profile data each time your customer registers or logs into your websites.
- Using the LoginRadius Admin Console, you quickly realize that your most engaged customers are the following:
- Gender: Female
- Age: 32 – 40
- Email: Business Account
- Social: Active on LinkedIn
- Job Title: Manager
- Education: University
- You feed this data directly into Mapp and use it to set up segmented lists for email campaigns targeting users that fit your newly discovered target audience.
- Your sign-up rates increase after 3 successful email campaigns.