Oracle BlueKai + LoginRadius
BlueKai’s Data Management Platform (DMP) centrally organizes a company’s customer and audience data in the cloud. Through a LoginRadius integration, you can feed your customer profile data directly into BlueKai’s 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles.
Example Use Case
- Implement the LoginRadius Identity Platform on your websites.
- Add custom registration forms and social login icons to your registration, login, checkout, and landing pages.
- Collect customer profile data each time your customer registers or logs into your websites.
- Profile data points are sent directly to BlueKai. Your existing profiles are enriched while new profiles are created for new customers.
- Use these profiles to develop highly personalized relationships with customers and drive up your revenue.