Juhll Online Marketing and Banks.com
Optimizing Customer Engagement While Securing Sensitive Data
About
Since 2005, Juhll Online Marketing has been providing growth-driven digital marketing services to a variety of businesses, including top Fortune companies Juhll specializes in the kind of personalized marketing that consumers demand today. The result is increased customer loyalty and outstanding ROI for Juhll’s clients.
As trend-spotters, Juhll turned a keen eye toward online financial services. This led to acquiring the domain Banks.com. The goal of Banks.com is to provide consumers and Financial institutions with a trusted source for financial services, resources, and products. In addition, the site serves as a conduit for a mutually beneficial exchange of leads and referrals between banks and site partners.
Challenges
Increasing engagement
For Banks.com to succeed as a 100% registration-only platform, Juhll had two vital customer-centric needs:
- Provide seamless, highly secure online authentication.
- Avoid code breaks and downtime from social app updates.
For point one, Juhll needed an accessible and engagement-friendly platform that utilizes social login. Consequently, Juhll understood that to reduce maintenance and downtime, they should use a cloud-based solution, rather than build one.
Allocating resources
To compete in the regulated Financial Services marketplace, Juhll realized they should:
- Allocate time and resources to providing customer-centric online features.
- Create a registration workflow that remains accessible as long as possible.
- Increase conversions via easier logins and more customer engagement.
Improving data security
Since Banks.com offers financial services, Juhll is held to a high standard of ensuring that all data provided by its customers is stored securely. Juhll recognized that while there were a number of registration and login solutions available, these did not necessarily offer visibility in terms of where and how customer data is stored and secured.
Meeting new regulations
As a platform offering financial services across multiple regions, Juhll must comply with several new regulations. However, due to the changing landscape of data regulations, Juhll needed a solution that stays up-to-date automatically—one that is dedicated to protecting sensitive consumer data. What’s more, Juhll needed to know that their customer data is collected, stored, and accessible in compliance with these regulations at all times.
Results
Customer-centric solutions
To satisfy Juhll’s need for seamless, secure login, LoginRadius provided an out-of-the-box solution in one easy-to-use platform.
With LoginRadius, implementation was fast, plus the registration forms were completely customizable. This gave Juhll the confidence that the customer engagement experience on Banks.com would be smooth and worry-free.
Flexible functionality
Juhll was happy with the faster processes and money saved from LoginRadius’ turnkey solution. With LoginRadius, Juhll could add the latest social provider anytime, at no additional cost. Juhll also liked that the registration form on Banks.com could easily be updated at any time to suit changes in social providers. The flexibility and scalability of LoginRadius ensured that Banks.com would always be supported as it grows.
Secure, encrypted data storage
LoginRadius gives Juhll complete visibility of where their sensitive customer data is stored and how it’s encrypted. Within the LoginRadius Admin Console, Juhll can authorize or unauthorize any user, at any time. User roles can be as restrictive as needed, thus keeping sensitive data protected from the wrong users.
Up-to-date security and compliance
The LoginRadius platform is designed to comply with all major data security and privacy laws and with the terms of various social networks. Our infosec team constantly monitors changes in security and compliance and performs regular security audits.
How did we do it?
Registration and login solutions
Secure authentication and authorization are at the core of LoginRadius—but we don’t compromise ease-of-use in the process. LoginRadius makes it easy to implement and customize registration and login forms. Login options are endless and can be configured as part of our customers’ unique workflow. By taking the burden of maintaining the code off of Juhll, we helped save them time and money.
Data storage and protection
LoginRadius has cloud data centers in over 35 regions worldwide to ensure that customer data is stored in the location of our client’s choice and that it complies with regional data regulations.
By default, the LoginRadius Identity Platform performs one-way hashing for critical data such as passwords and security questions with the industry-standard hashing algorithm.
Customers can choose and customize their protocol, plus update it anytime to reflect changes to industry and security standards. LoginRadius certifications include ISO 27017, ISO 27018, NIST CSF, ​ISO 27001, SOC 2 – Type II, ISAE 3000 – Type II, Privacy Shield, CSA Star certifications, and GDPR compliance. LoginRadius also will adhere to CCPA regulations and other compliances as they roll out.
Dedicated support teams
LoginRadius has 24/7 support teams that are dedicated to ensuring that our solution is flexible and fits each client’s unique needs. Our security team advises on how our platform can help businesses adhere to all major compliance and privacy regulations. The LoginRadius platform helped Juhll solve the digital security and engagement challenges they faced, so they could run a highly-regulated (and highly successful) financial service like Banks.com.
